Harry Potter Movie Times Honolulu! Blockbuster, Inc., features a new plan coming out in June 2008 to keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers want to download movies, they're able to; but they're able to only undertake it in Blockbuster stores.
The move, announced yesterday, is a component of a broader plan to re-invigorate lagging profits. Blockbuster, the aged movie rental company which has tried repeatedly to stop Internet-based rival Netflix from enroaching on its market share, has was fighting a losing battle. As consumers moved to renting movies through the Internet inside them for hours them delivered inside the mail, Blockbuster was instructed to close many of its brick-and-mortar stores. However, even its online rental branch, which was meant to accept Netflix alone turf, never became as big and profitable since the retailer hoped.
The download plan is actually sort of strange. According to Blockbuster's CEO's announcement in a corporate meeting, Blockbuster will probably be setting up kiosks inside a select few of its stores. These kiosks will let Blockbuster consumers download movies onto portable movie players produced by Archos. The catch, obviously, is the fact that consumers must not only own an Archos-manufacturerd portable movie player, but will also still ought to drive with a physical Blockbuster location.
This seems counter-intuitive in comparison to Blockbuster's main rival, Netflix. Netflix allows consumers to search a film library online, request a film, and possess it sent to their door (often by the next day). Blockbuster's move is also hardly revolutionary when compared to initiatives by Netflix to allow customers download and stream movies with their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of these Apple TV box similar privileges: Movies could be searched, rented and watched during first minutes just by by using a wireless Internet connection and the Apple TV hardware connected on their TV.
Apple and Netflix aren't the sole competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable tv companies are already offering video at will for years.
With such competition, it is hard to understand why consumers will wish to drive to your neighborhood Blockbuster simply to download a show onto a show player that they'll have to buy independently.
One way Blockbuster could make this plan more successful is if they opened up the movie download kiosks to more portable movie players than Archos-manufactured devices. One can suppose a kiosk that allow you to plug your iPod into and download a movie immediately could have potential. At the same time, Apple has long offered a reverse phone lookup through iTunes from your comfort of your home computer. Thus, Blockbuster's plan is still very puzzling.
Time will inform if the new Blockbuster movie download kiosks will probably be attractive enough to lure consumers into driving to their neighborhood Blockbuster store instead of using Netflix, Apple, or perhaps the host of other alternatives. Blockbuster obviously includes a long way to attend beat Netflix within the movie rental business.
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