Mirror Mirror Movie Synopsis 2012! Blockbuster, Inc., includes a new plan coming out in June 2008 to help keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers desire to download movies, they're able to; but they are able to only take action in Blockbuster stores.
The move, announced yesterday, is a component of a broader want to re-invigorate lagging profits. Blockbuster, the aged movie rental company which includes tried repeatedly to stop Internet-based rival Netflix from enroaching on its market share, has was fighting a losing battle. As consumers moved to renting movies from the Internet inside them for hours them delivered inside the mail, Blockbuster was made to close lots of its brick-and-mortar stores. However, even its online rental branch, which was meant to undertake Netflix by itself turf, never became as big and profitable since the retailer hoped.
The download plan is actually sort of strange. According to Blockbuster's CEO's announcement at a corporate meeting, Blockbuster will likely be setting up kiosks in a select few of its stores. These kiosks will let Blockbuster consumers download movies onto portable movie players created by Archos. The catch, needless to say, is that consumers should never only own an Archos-manufacturerd portable movie player, and often will also still must drive to a physical Blockbuster location.
This seems counter-intuitive in comparison with Blockbuster's main rival, Netflix. Netflix allows consumers to search a motion picture library online, request a movie, and have it sent to their door (often through the next day). Blockbuster's move is also hardly revolutionary in comparison to initiatives by Netflix to let customers download and stream movies on their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of these Apple TV box similar privileges: Movies might be searched, rented and watched in a few minutes just by using a wireless Internet connection and the Apple TV hardware connected on their TV.
Apple and Netflix aren't the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable television companies are already offering video on demand for years.
With such competition, it is hard to understand why consumers will need to drive with a neighborhood Blockbuster simply to download a movie onto a film player that they can have to buy automatically.
One way Blockbuster might make this plan more productive is if they exposed the movie download kiosks to more portable movie players than just Archos-manufactured devices. One can imagine that a kiosk that allow you to plug your iPod into and download a show immediately might have potential. At the same time, Apple has long offered a reverse phone lookup through iTunes in the comfort of your own home computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks will probably be attractive enough to lure consumers into driving with their neighborhood Blockbuster store as opposed to using Netflix, Apple, or perhaps the host of other alternatives. Blockbuster obviously carries a long way to venture to beat Netflix in the movie rental business.
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